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A bold website for videos that make the final cut.

DreamCube
01

Increase in leads

24
%
02

Increase in new users

135
%
03

Increase in active users

88
%
This project received the following recognition:

The Opportunity

Thanks to their extensive experience, DreamCube produces stunning, story-driven videos. The challenge? Their website wasn’t reflecting the quality of their video production. The existing website didn’t showcase their work in the way that it deserved and was creating a lacklustre customer experience. DreamCube needed a new website, and it needed to be a masterpiece.

Deliverables

  • User experience
  • User interface
  • Website design & development

The Backstory

Started as a fun side hustle, Chris and Sera founded DreamCube without knowing how far it would take them. Telling human-centric stories through bold video production, ‘filming events for friends’ gradually became filming for the building, real estate, and corporate industries. Ready to grow their success, DreamCube engaged Blank Theory to design a new website.

The Mission

DreamCube needed a sleek website designed and built to showcase its exceptional production outcomes. The website needed to seamlessly provide valuable information and a polished, immersive experience that captured the powerhouse brand.

The Gameplan

Through workshops, we established that DreamCube needed a video-first website design that demonstrated the brand’s fun side and USPs in one. Our designers set to work, crafting a website that was user-friendly and mobile-responsive — and with fast video load times.

Your business is unique — and your website should be too. Every element of a custom-designed site can be tailored to your needs.

Crafting interfaces with cinematic flow

Micro-interactions & smooth transitions

Our designers brought the site to life with a range of refined micro-interactions, like momentum scroll. Employing these tactics throughout the site helped create a modern, intuitive user experience without making the movements too obvious. Smoothly transitioning between videos and content created an ultra-streamlined result.

Cinematic influence

Given the nature of the business, we made sure to pay tribute to the cinematic quality of DreamCube’s work. The website features multiple modules that create a movie-like feeling, including film strips, recording lights, expansive landscape shots and more.

The Results

The end result is a sleek, mobile-friendly platform that perfectly mirrors DreamCube’s cutting-edge video work. The new design is user-friendly, with valuable content and an engaging experience that keeps visitors hooked.

01

Increase in new users

135
%
02

Increase in returning users

162
%
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